http://www.newsome.org/2006/01/steve-newson-on-roi-for-blogging/ Kent Newsome on technology, music and life Sun, 05 Feb 2012 23:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.newsome.org/2006/01/steve-newson-on-roi-for-blogging/comment-page-1/#comment-5057 Anonymous Tue, 17 Jan 2006 19:43:00 +0000 http://clients.emmense.com/newsome/?p=2584#comment-5057 Thanks, but remember, I'm no big deal.hey, a Steller's Jay just visited my deck!Craig Thanks, but remember, I’m no big deal.hey, a Steller’s Jay just visited my deck!Craig

]]> http://www.newsome.org/2006/01/steve-newson-on-roi-for-blogging/comment-page-1/#comment-5058 Amy Tue, 17 Jan 2006 19:07:00 +0000 http://clients.emmense.com/newsome/?p=2584#comment-5058 Thanks for mentioning me, Kent.You wrote: "a software vendor set up a process to monitor blogs for posts about its product and came to the customer to try to be helpful. Think about that for a second. Instant goodwill."Yes, that is a very important aspect of blogging. But let's take a step back and look at the bigger picture: conversational media. Blogs aren't the only way you can build relationships and create goodwill.I think it's helpful to consider and use all conversational-media options that your target audience/market already likes -- not just blogs, but also e-mail lists, forums, online communities. Heck, even talk radio can help!Any conversational media channel can offer the kinds of benefits you describe. It's just a matter of getting started and finding the right mix. It may even mean spending time reaidng and commenting on other blogs, rather than launching your own.- Amy Gahran RightConversation.com Contentious.com Thanks for mentioning me, Kent.You wrote: “a software vendor set up a process to monitor blogs for posts about its product and came to the customer to try to be helpful. Think about that for a second. Instant goodwill.”Yes, that is a very important aspect of blogging. But let’s take a step back and look at the bigger picture: conversational media. Blogs aren’t the only way you can build relationships and create goodwill.I think it’s helpful to consider and use all conversational-media options that your target audience/market already likes — not just blogs, but also e-mail lists, forums, online communities. Heck, even talk radio can help!Any conversational media channel can offer the kinds of benefits you describe. It’s just a matter of getting started and finding the right mix. It may even mean spending time reaidng and commenting on other blogs, rather than launching your own.- Amy Gahran RightConversation.com Contentious.com

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