http://www.newsome.org/2006/02/question-of-day/ Kent Newsome on technology, music and life Sun, 05 Feb 2012 23:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.newsome.org/2006/02/question-of-day/comment-page-1/#comment-5504 Tweets that mention Question of the Day | Newsome.Org -- Topsy.com Sat, 15 Jan 2011 08:53:58 +0000 http://clients.emmense.com/newsome/?p=2681#comment-5504 [...] This post was mentioned on Twitter by Kent Newsome, fury. fury said: Twitter: Question of the Day | Newsome.Org: Blast from the Past: Question of the Day http://newsome.cc/dJaGoZ http://bit.ly/gueS5M [...] [...] This post was mentioned on Twitter by Kent Newsome, fury. fury said: Twitter: Question of the Day | Newsome.Org: Blast from the Past: Question of the Day http://newsome.cc/dJaGoZ http://bit.ly/gueS5M [...]

]]> http://www.newsome.org/2006/02/question-of-day/comment-page-1/#comment-4947 Kent Tue, 14 Feb 2006 03:45:00 +0000 http://clients.emmense.com/newsome/?p=2681#comment-4947 Yes, they have. But old media newspapers are content rich and very sticky, meaning people stay there once the start reading them- offline or online. And even newspapers are dying on the vine now that eBay and Craigslist have smartly taken away some of the traditional revenue sources.A lot of these new tech gigs are much less content rich. Back in the nineties when ACCBoards.Com was getting 5 million page views a month, the advertisers weren't happy because message boards (the forefather of blogs) weren't considered content rich enough.And we couldn't even get the major agencies to place ads in our chatroom. We had to sell those directly and cheaply.At one point, we actually lost our ad agency altogether as a result of the perceived content problem, even though we were getting millions of views a month and were one of their larger accounts.I'm not saying that the most content rich and popular blogs can't make money via advertising, but it seems that every deal I read about relies on it. There's a lot more ad revenue in the collective pro-formas than exists in the wild.Plus, it's cyclical and before long the advertisers will once again sour on online ads and wreck the whole show. Yes, they have. But old media newspapers are content rich and very sticky, meaning people stay there once the start reading them- offline or online. And even newspapers are dying on the vine now that eBay and Craigslist have smartly taken away some of the traditional revenue sources.A lot of these new tech gigs are much less content rich. Back in the nineties when ACCBoards.Com was getting 5 million page views a month, the advertisers weren’t happy because message boards (the forefather of blogs) weren’t considered content rich enough.And we couldn’t even get the major agencies to place ads in our chatroom. We had to sell those directly and cheaply.At one point, we actually lost our ad agency altogether as a result of the perceived content problem, even though we were getting millions of views a month and were one of their larger accounts.I’m not saying that the most content rich and popular blogs can’t make money via advertising, but it seems that every deal I read about relies on it. There’s a lot more ad revenue in the collective pro-formas than exists in the wild.Plus, it’s cyclical and before long the advertisers will once again sour on online ads and wreck the whole show.

]]> http://www.newsome.org/2006/02/question-of-day/comment-page-1/#comment-4948 Mathew Ingram Tue, 14 Feb 2006 03:21:00 +0000 http://clients.emmense.com/newsome/?p=2681#comment-4948 A fair point, Kent. But haven't newspapers been making a living almost entirely from advertising for quite awhile now? Just a thought.Mathew A fair point, Kent. But haven’t newspapers been making a living almost entirely from advertising for quite awhile now? Just a thought.Mathew

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