Newsome.Org

Kent Newsome on technology, music and life

Here

Home

Err Bear Music

The Home Place

About

Elsewhere

My Twitter Page

My FriendFeed

Via RSS

Via FriendFeed

Via Email

My Radio

Pandora

Rancho Radio

Alt. Country

Blues Mix

Shop

Newsome.Org Store

(@ Amazon.Com)

Search

DISCLOSURE:

Please note that links on this site to items at Amazon are generally associated with my Amazon Associates account, and I get a small commission on purchases made via that account.

9/23/2006

Quote of the Day

Esther Dyson on Google and Yahoo and click fraud:

[T]his thing won't get cleaned up until the advertisers - the ones who inject the money into the system in the first place - start requiring more accountability from their partners, starting with Google and Yahoo! and ending where the money ends. As a collection agent, Google and Yahoo! may not really care...until they are told to care.

If I were the CEO of one of the big online ad buyers, I'd call my marketing director into my office and make him or her explain this to me. I'd want to know exactly what my company was doing to demand that Google and Yahoo become part of the solution and not part of the problem.

I'd make sure my marketing department wasn't asleep at the switch in the name of budget allocation protection.

Tags: click fraud

Posted by Kent @ 9/23/2006 07:18:00 PM | Permalink

1 Comment(s):

Google and Yahoo could make one very simple move to alleviate much of the fear regarding click fraud: don't enable content ads by default. Clearly, it's not in their financial interest to do so. However, it is in the interest of advertisers. Many advertisers aren't even aware that when they purchase PPC ads from Google or Yahoo, they're actually purchasing both search engine ads AND contextual ads. Yes, advertisers need to be more aware and track their traffic more closely. Still, this small step would make a big difference.

By Richard Ball, at 9/26/2006 4:48 PM
**************************