http://www.newsome.org/2006/09/quote-of-day/ Kent Newsome on technology, music and life Sun, 05 Feb 2012 23:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.newsome.org/2006/09/quote-of-day/comment-page-1/#comment-4262 Richard Ball Tue, 26 Sep 2006 21:48:00 +0000 http://clients.emmense.com/newsome/?p=3221#comment-4262 Google and Yahoo could make one very simple move to alleviate much of the fear regarding click fraud: don't enable content ads by default. Clearly, it's not in their financial interest to do so. However, it is in the interest of advertisers. Many advertisers aren't even aware that when they purchase PPC ads from Google or Yahoo, they're actually purchasing both search engine ads AND contextual ads. Yes, advertisers need to be more aware and track their traffic more closely. Still, this small step would make a big difference. Google and Yahoo could make one very simple move to alleviate much of the fear regarding click fraud: don’t enable content ads by default. Clearly, it’s not in their financial interest to do so. However, it is in the interest of advertisers. Many advertisers aren’t even aware that when they purchase PPC ads from Google or Yahoo, they’re actually purchasing both search engine ads AND contextual ads. Yes, advertisers need to be more aware and track their traffic more closely. Still, this small step would make a big difference.

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