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	<title>Comments on: Morning Reading: 10/10/06</title>
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	<link>http://www.newsome.org/2006/10/morning-reading-101006/</link>
	<description>Kent Newsome on technology, music and life</description>
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		<title>By: Mike</title>
		<link>http://www.newsome.org/2006/10/morning-reading-101006/comment-page-1/#comment-4215</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 10 Oct 2006 17:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/newsome/?p=3251#comment-4215</guid>
		<description>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#039;s hope most companies go that route.</description>
		<content:encoded><![CDATA[<p>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#8217;s hope most companies go that route.</p>
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		<title>By: Mike</title>
		<link>http://www.newsome.org/2006/10/morning-reading-101006/comment-page-1/#comment-4216</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 10 Oct 2006 17:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/newsome/?p=3251#comment-4216</guid>
		<description>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#039;s hope most companies go that route.</description>
		<content:encoded><![CDATA[<p>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#8217;s hope most companies go that route.</p>
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		<title>By: Mike</title>
		<link>http://www.newsome.org/2006/10/morning-reading-101006/comment-page-1/#comment-4217</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 10 Oct 2006 17:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/newsome/?p=3251#comment-4217</guid>
		<description>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#039;s hope most companies go that route.</description>
		<content:encoded><![CDATA[<p>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#8217;s hope most companies go that route.</p>
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		<title>By: Mike</title>
		<link>http://www.newsome.org/2006/10/morning-reading-101006/comment-page-1/#comment-4218</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 10 Oct 2006 17:42:00 +0000</pubDate>
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		<description>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#039;s hope most companies go that route.</description>
		<content:encoded><![CDATA[<p>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#8217;s hope most companies go that route.</p>
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		<title>By: Mike</title>
		<link>http://www.newsome.org/2006/10/morning-reading-101006/comment-page-1/#comment-4219</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 10 Oct 2006 17:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/newsome/?p=3251#comment-4219</guid>
		<description>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#039;s hope most companies go that route.</description>
		<content:encoded><![CDATA[<p>Sure, that would be a breach of trust if somebody did payperpost without disclosing it.But, when you find out, you unsubscribe and the problem goes away.  Try unsubscribing to one of those spam emails someday and see what happens.When I hung out with Scoble and crew when he was in Chicago the other day, they all seemed pretty big on companies setting up shop in places like MySpace and Second Life.  But, the way they were talking about it made it sound more like Pepsi setting up an official Pepsi myspace account and an official store in Second Life.  And then try to make them cool enough to wear people want to hang around there on purpose.  Nothing sneaky.Let&#8217;s hope most companies go that route.</p>
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		<title>By: Kent</title>
		<link>http://www.newsome.org/2006/10/morning-reading-101006/comment-page-1/#comment-4220</link>
		<dc:creator>Kent</dc:creator>
		<pubDate>Tue, 10 Oct 2006 16:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/newsome/?p=3251#comment-4220</guid>
		<description>Thanks for the heads up.  I read Facebook and then wrote MySpace.  My bad.Mike, I see your point about the social networking part.  Having said that, I assume some people surf around MySpace and Facebook the way I sometimes do in the blogosphere- and I just don&#039;t see those sites as business related.  People (at least as I understand it) don&#039;t look to those sites as billboards for companies.  The companies would like to set up there because that&#039;s where people are- not because someone invited them.I totally disagree about payperpost. If I subscribe to someone&#039;s blog, it&#039;s because I value their writing.  If they are getting paid to write about something (particularly, though not exclusively, if they don&#039;t disclose that fact), that is a breach of trust.</description>
		<content:encoded><![CDATA[<p>Thanks for the heads up.  I read Facebook and then wrote MySpace.  My bad.Mike, I see your point about the social networking part.  Having said that, I assume some people surf around MySpace and Facebook the way I sometimes do in the blogosphere- and I just don&#8217;t see those sites as business related.  People (at least as I understand it) don&#8217;t look to those sites as billboards for companies.  The companies would like to set up there because that&#8217;s where people are- not because someone invited them.I totally disagree about payperpost. If I subscribe to someone&#8217;s blog, it&#8217;s because I value their writing.  If they are getting paid to write about something (particularly, though not exclusively, if they don&#8217;t disclose that fact), that is a breach of trust.</p>
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		<title>By: christopher carfi</title>
		<link>http://www.newsome.org/2006/10/morning-reading-101006/comment-page-1/#comment-4221</link>
		<dc:creator>christopher carfi</dc:creator>
		<pubDate>Tue, 10 Oct 2006 15:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/newsome/?p=3251#comment-4221</guid>
		<description>sorry, wrong link above.  &lt;a HREF=&quot;http://www.socialcustomer.com/2006/09/the_top_ten_way.html&quot; rel=&quot;nofollow&quot;&gt;this is the right one&lt;/A&gt;.</description>
		<content:encoded><![CDATA[<p>sorry, wrong link above.  <a HREF="http://www.socialcustomer.com/2006/09/the_top_ten_way.html" rel="nofollow">this is the right one</a>.</p>
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		<title>By: christopher carfi</title>
		<link>http://www.newsome.org/2006/10/morning-reading-101006/comment-page-1/#comment-4222</link>
		<dc:creator>christopher carfi</dc:creator>
		<pubDate>Tue, 10 Oct 2006 15:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/newsome/?p=3251#comment-4222</guid>
		<description>hi, kent-thanks for the good words.  just wanted to clarify a couple of things above.  (the post was actually about facebook, not myspace, btw, but some of the same ideas apply.)i actually think that social networking is ::critical:: to businesses...just not in the way that the big, walled hub-gardens are applying it.  i think that social networks need to be turned around, and (1) allow the groups setting up the networks to tailor their look-feel-traits to be apropos to their business and (2) connect them tightly with their businesses.  the issue comes when one is thinking about business and trying to force-fit the context of a myspace/facebook (both which, frankly, seem mostly to be about &quot;how to hook up&quot;) to the conversation.  when one tries to do that, it clangs; it just doesn&#039;t work.more thoughts here:  &lt;a HREF=&quot;http://www.socialcustomer.com/2006/09/doc_agrees_crm_.html&quot; rel=&quot;nofollow&quot;&gt;top 10 ways businesses can use social networking&lt;/A&gt;note:  these kinds of business-oriented social networks can also be used inside the organization as well.</description>
		<content:encoded><![CDATA[<p>hi, kent-thanks for the good words.  just wanted to clarify a couple of things above.  (the post was actually about facebook, not myspace, btw, but some of the same ideas apply.)i actually think that social networking is ::critical:: to businesses&#8230;just not in the way that the big, walled hub-gardens are applying it.  i think that social networks need to be turned around, and (1) allow the groups setting up the networks to tailor their look-feel-traits to be apropos to their business and (2) connect them tightly with their businesses.  the issue comes when one is thinking about business and trying to force-fit the context of a myspace/facebook (both which, frankly, seem mostly to be about &#8220;how to hook up&#8221;) to the conversation.  when one tries to do that, it clangs; it just doesn&#8217;t work.more thoughts here:  <a HREF="http://www.socialcustomer.com/2006/09/doc_agrees_crm_.html" rel="nofollow">top 10 ways businesses can use social networking</a>note:  these kinds of business-oriented social networks can also be used inside the organization as well.</p>
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		<title>By: Mike</title>
		<link>http://www.newsome.org/2006/10/morning-reading-101006/comment-page-1/#comment-4223</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 10 Oct 2006 15:08:00 +0000</pubDate>
		<guid isPermaLink="false">http://clients.emmense.com/newsome/?p=3251#comment-4223</guid>
		<description>You&#039;ve mentioned the spam thing a couple times recently.  First with payperpost blogs and then with myspace.In both of these instances, the reader has to opt in.  Either by typing in the URL or by accepting the company as their friend.Isn&#039;t SPAM about the companies making unwanted contact?  Now I guess if the companies run around myspace asking everybody to be their friend, that could be considered a form of SPAM.  But, if they just hang out there and let people come to them, is that really bad?</description>
		<content:encoded><![CDATA[<p>You&#8217;ve mentioned the spam thing a couple times recently.  First with payperpost blogs and then with myspace.In both of these instances, the reader has to opt in.  Either by typing in the URL or by accepting the company as their friend.Isn&#8217;t SPAM about the companies making unwanted contact?  Now I guess if the companies run around myspace asking everybody to be their friend, that could be considered a form of SPAM.  But, if they just hang out there and let people come to them, is that really bad?</p>
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