Web 3.0: Just Say No(thing)

Memo to Stowe and Scott (and many others, and I guess me now): by writing about this Web 3.0 business, you are propagating the needless jargon you want to bury.

Media and marketing are always looking for the next slogan, the next hook, the next big thing.  If one doesn’t come along fast enough, they’ll try to invent one.  Wikipedia summarizes this age old marketing concept:

The next big thing is a concept in marketing that refers to a product or idea that will allow for a high amount of sales for that product and related products. Marketers believe that by finding or creating the next big thing they will spark a cultural revolution that results in this sales increase.

If you can get associated with the big thing of the moment, there’s authority to be had and money to be made.  That’s part of why a bunch of people get their noses out of joint when they aren’t invited to pay thousands of dollars to attend an O’Reilly Web 2.0 conference.

That’s all there is to John Markoff’s Web 3.0 article.  An attempt to get a little traction, and maybe create a religion in the process.  A little L. Ron kitchen work, web style.

Nick Carr hopes Web 3.0 will be better.  If not, someone can toss Web 4.0, 5.0 and 6.0 against the wall until one of them sticks.  Nick quotes Markoff quoting some cat who’s a promoter (that’s a funny word in this context) of artificial intelligence.  He thinks Web 3.0 is spooky.

I think what’s even more spooky is when people create needless jargon and we all jump in line to help publicize it.  I also think more than a little of the intelligence that led to the premature buzz (such as it is) about Web 3.0 is, well, artificial.  Like the plastic apple in a bowl, it looks tasty pretty from afar.  But one bite tells you there’s nothing to it but artifice and air.

On the other hand, how silly is it of me to write a post suggesting that we not talk about Web 3.0?

I tried, and failed, not to write this post.  I am doing the very thing I think we shouldn’t do- take the bait and run with it.  Does the fact that I know it make it any less culpable?

I don’t know.  Hopefully I can resist writing another post about Web 3.0 for a long time.  Maybe forever.

Allison Krauss was right- sometimes we say it best when we say nothing at all.

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Morning Reading: 11/13/06

Dwight Silverman takes a look around the net at what some folks are saying about the pending release of Microsoft’s Zune media player.

Ethan Johnson on the elections.  Kent on the elections: now the Republicans can start tossing bombs at Congress.  Everybody’s a critic, but no one is a problem solver.  There are only different versions of the extreme.  That’s why I am bored with politics.

I really, really, really don’t agree with Fred Wilson that ads are content just like everything else.  Here’s why: content is meant to inform or entertain; ads are designed to separate you from your money.  Fred has a follow-up post with more of his thoughts about ads.  I like Fred, but he’s way off the mark when he thinks you can feather up the dog to look like a chicken.

Ian Delaney on ReviewMe.  I don’t think it’s reality or a selling of the soul.  I think it’s a fad.  Like pet rocks or cabbage patch dolls.  Most of us will ignore paid posts just like most of us ignore traditional ads.

Larry Borsato on going paperless.  I have been largely paperless at home for years.  Paperport (a great program sold by a clueless and customer unfriendly company) conspired with online bill payment years ago to eliminate my personal file cabinets.  It’s easy to go paperless at home, but we are at least a decade away from paperless offices.

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Close Encounters of the Blogging Kind: More on My Near Web 2.0 Summit Experience

As I mentioned the other day, I was in San Francisco this week speaking at a (non-web related) conference.  I was staying at The Palace, which coincidentally happened to be the location of the O’Reilly Web 2.0 Summit.

I didn’t attend any of the presentations, but I did wander around the hallway and foyer outside the meeting rooms.  It looked like there were a few hundred people there- and a lot of socializing occurred in between and after the presentations.

I only had one O’Reilly employee ask me if I was an attendee, and that was when I inadvertently wandered too close to a meeting room where some big presentation must have been in progress.  Since I was staying at the hotel, there wasn’t much they could do to keep me from walking around, but I’m certain there were other non-attendees socializing and I didn’t see anyone get booted.

While I was wandering around, I kept wishing peoples’ names would appear above their heads in Second Life fashion, since I know a lot more people I blog around with by name than by face.  I’m sure I walked right by other people I know from the blogosphere, without even knowing it (those around the neck nametags are hard to read and have a habit of getting turned around).

But I did get to meet a bunch of people, including Robert Scoble, Stowe Boyd and Mike Arrington.  It was a truly serendipitous opportunity for me, as a guy from Texas, to meet in person some people I know a little via the blogosphere.

Best of all, I had a long and good conversation with Steve Gillmor.  We continued the conversation that began around this post.  I restated my apology in person and we talked about a lot of stuff- blogging, geography, podcasting, etc.  He explained his thoughts on links to me and, while I don’t know how to fix it, it’s hard to argue with his logic that there is a problem with the status quo.

Without belaboring the point, let me say two more things about these encounters.

First, while you can get to know someone reasonably well via blogging, email, etc., what you know is just the tip of the iceberg.  There is a lot more to a person than what he or she writes on a blog.  I was nosing around this issue in the comments to my earlier post I mentioned above, but meeting these guys in person, particularly Steve, really drove that point home.

Second, I’m starting to think that geography may not be as big of an obstacle to tech-related blogging as I have long thought.  I talked to a bunch of other people out there (many of whose names I don’t remember).  Quite a few of them of them (I’d say less than half, but close) knew about Newsome.Org- and some of them told me they subscribe to my feed.

Having said that, I think it’s still good to shake hands with someone and look them in the eye.  I’m really glad I had a chance to meet a few other bloggers.

I can’t speak for what went on inside the presentations, but the scene outside was pretty neat to experience.

The Closest I May Ever Come to a Web Conference

I’m in San Francisco to give a speech at a (non-web) conference tomorrow.

I’m staying at The Palace, which, completely coincidentally, happens to be the site of the O’Reilly Web 2.0 Summit. That conference starts with a reception tonight and, based on a schedule I saw, ends on Thursday.

I’m going to hang around near the festivities for an hour or so out of curiosity, and then head over to the Tadich Grill for dinner.

It will be interesting to see if I recognize anyone.

Depending on when they kick me out, I may have more to report later.

Morning Reading: 11/6/06

Ian Delaney on Second Life.  I run hot and cold on Second Life, but I’m encouraged by the number of businesses that seem to be lining up to make it more than a game.  We won’t know what Second Life is for another year or so.

Kate Trgovac on the branding of Halloween costumes.  My kids were Wonder Woman, a rock star and a ninja.  I didn’t see a single ghost.

Kevin Hales went 15-0 in a recent Scrabble tournament.  As an NC State fan, he needs something to pass the time during football season. (Go Deacs!)

Nick Carr on the true nature of Web 2.0.  What started out as something interesting and collective has become just another “pre-owned cars” slogan aimed at our pocketbooks.  And on that note- I want to interview anyone who paid $375 for Tim O’Reilly’s latest essay out of their own pocket.

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The Joy of (Not) Blogging

I got busy at work a couple of weeks ago and was too worn out to write anything when I got home.  A few days became a week, and then another.

In the meantime, I realized something.  I didn’t really miss it much.  The easy decision became to not blog.  After all, it will be there tomorrow.

I scanned, but did not read, my RSS feeds.  Everybody was talking about the same thing.  Most of it was boring from the first post.  All of it seemed very repetitive.

All of this caused me to reexamine my motives for blogging.  As I’ve said before, for me it’s about conversation and learning.  I did get some great tips Photoshop tips from Richard, Steve and Thomas.  Many thanks guys.  That part of the blogging experience still works for me.

But blogging as a conversational medium is feeling extremely inefficient.  Real conversations are conducted in real time.  Blogging, on the other hand, often seems like a bunch of people independently throwing rocks into the air.  Sometime those rocks collide and the resulting sparks look like conversation.

The question becomes, do the occasional sparks make up for the millions of other rocks that thud to the ground untouched?

I don’t know.

I suspect blogging like many things is cyclical.  Lately I am bored with it.  Next week or next month I may be excited again by the blogosphere.

I bet there are a lot of other people who run hot and cold on blogging.  All of this makes me really admire those whose zeal for posting never seems to ebb.

I hope I get zealous again.

Only time will tell.

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